Accounting vs Economic Income

Accounting vs. Economic Income Abstract This paper explores further into two different peer reviewed articles, and one chapter of an accounting book. These articles express the dynamics of accounting and its perspectives. It also equates for how they are determined and the usefulness of the income based on changes in the value of credits and liabilities. In addition, it expresses the need for education in both forms of income, and specific training required to truly understand the differences. Keywords:Accounting, Investments, Income, Assets, Liabilities Accounting versus Economic Income Introduction Accounting income and economic income may sound the same, but they vary greatly. Knowing the correct terminology is the mark of a true professional. (Kida & Hicks, 1982) There are several definitions and several different ways to approach the topic, but altogether they establish a better understanding. In accounting income and economic income there is more to them, than just definitions. There should be a clear understanding and precise knowledge of the two. Summary Economic income represents an increase in the command over goods and services, or as economists refer to it as a measurement of â€Å"better-offness† (Walther, 2010). The Hicks approach addresses economic income is a change in wealth. This is simplified by a consumption of withdrawals by owners and savings, which constitute changes in an owner’s wealth. (Lamberg, 2002) Both interpretations of the economic income are very similar, and rely on wealth. In economics, value and income concepts are thought of in terms of theoretical concepts. † (Kida & Hicks, 1982) Accounting income can be defined per word. Where â€Å"accounting measurements tend to be based on historical cost determined by reference to an exchange transaction with another party (such as a purchase or sale) and income represents â€Å"revenues† minus â€Å"expenses† as determined by reference to those transac tions or events. † (Walther, 2010) The FASB (Financial Accounting Standards Board) approach to accounting income is revenues, plus ains, minus losses, and minus expenses, but the IASC (International Accounting Standards Committee) refers to accounting income as revenues plus gains. (Lamberg, 2002) Several different approaches to the accounting income, but in general they are all alike. â€Å"The concept of income for accounting purposes has been traditionally based on a set of rules and regulations utilizing an historical cost approach. † (Kida & Hicks, 1982) In order to see if students in college could really understand the differences in the two, a study was done. The purpose of this study was to test for income and value concepts to trained students in accounting and those not trained. † (Kida & Hicks, 1982) The original hypothesis of this test was the students without the accounting education would tend to leer toward and economic approach or value based accou nting system where income is viewed as a change in wealth, and the students with the knowledge and understanding would recognize the accounting procedural approach closely related to the historical cost convention. Kida & Hicks, 1982) A ten question multiple choice test was given out to 438 students at several universities, 206 with accounting training and 232 without any accounting knowledge. The original hypothesis was confirmed. The students without any accounting knowledge generally leered to an economic standpoint, and thought there answers were in a justified manner. â€Å"It appears that the students often become so adept at learning specific rules and regulations of accounting procedure that they overlook the more global issue of just what it is they are measuring. (Kida & Hicks, 1982) Students need an appreciation of the dynamics of accounting. (Lamberg, 2002) Conclusion In conclusion, economic income is basically about wealth, accounting income is mainly based more on how everyone determines the status of a company’s financial status. Accounting and economic knowledge is very useful. It continues to grow more and more in depth and knowledge is needed for all students in order to succeed in the business world. In today’s colleges, economic income concepts with the accounting procedural approach in both economics and accounting courses need to be implemented. In addition, it may be desirable to require an advanced economics course for accounting majors which reemphasizes the theoretical value based concepts. † (Kida & Hicks, 1982) References Kida, T. , & Hicks, D. (1982). Economic versus Accounting Income: The Impact of Education on students concepts. Journal of Economic Education, EBSCO Host acessed August 2010 , 40-46. Lamberg, E. (2002). Economic versus Accounting Income. Business Source Complete Database , 30-34. Walther, L. (2010). Chapter 3 Income Measurement (27-44). Retrieved from Principles of Accounting: http://www. princ iplesofaccounting. com/pdf/Chapter%203id. v. 070107. pdf

The Jungle

It is an elemental odor, raw and crude; it is rich, almost rancid, sensual and strong. â€Å"| Meat packing industry makes the reader disgusted from the detail of the odor| Parallelism| â€Å"It is a sound, a sound made up of ten thousand little sounds. You scarcely noticed it at first-it sunk into your consciousness, a vague disturbance, a trouble. 1`7| This quote has to do with immigration and giving the character a more humanistic view to the reader| pathos| â€Å"Relentless, remorseless, it was; all his protests, his screams, were nothing to it–it did its cruel will with him, as if his wishes, his feelings, had simply no existence at all; it cut his throat and watched him gasp out his life. â€Å"| This gives the reader an idea of how he felt about being an immigrant| Parallelism| â€Å"The orchestral uproar sound like fairy music† pg. | Adds a picture and sound in the readers mind| Simile| â€Å"Some hold each other tightly some at a cautious distance† p g. 8| Immigrant- Makes the reader feel sympathetic toward the characters| Anaphora| â€Å"his demon are driving him. † pg 5| The reader gets an insight into the characters mind| Metaphor| â€Å"Little one,† he said, in a low voice, â€Å"do not worry – it will not matter to us. We will pay them all somehow. I will work harder. † 21| Immigration- This gives a lot of sympathy to the characters| Polysyndeton| â€Å"Soil draining into it† pg 27| Talks about the meat packing industry| Alliteration | The scars would never heal if he did not quit† pg 69| This quote gets sympathy from the reader and expresses the work ethics| Ethos| Hour after hour, day after day, year after year naked little fingers in the unheated cellar† pg 63| It describes the poor conditions of the meat packing industry to the reader| Parallelism| â€Å"The first family had been germans† 57| This takes away from the complexity of what the audience is reading| Simple sentence| â€Å"†¦brought around the corner was water and doctored with formaldehyde besides? 67| This gives the reader a awful vicious angry thought/ image| Rhetor. | So from the top to bottom the place is simply a seething cauldron of jealousies and hatreds; there is no loyalty or decency anywhere about it, there is no place in it where a man counted for anything against a dollar. † 55| It makes the characters seem very hurt and sad which allows the audience to be more inticed| Polysyndeton| â€Å"He ever missed a meeting however†| Shows how dedicated the workers were| Simple sent| â€Å"He had been in jail for three days and had disappeared† 58| Shows what new things the immigrants have turned to based on the working conditions| Polysyndeton| â€Å"One bitter Febuary morning the little boy lay down and rolled in agony. † 71| The characters seem miserable and adds an image to the audience of how cold and poor they were| Imagery/pathos| â€Å" An d so she raised her hands† 69| Shows how desperate for help the immigrants were. Simple sentence| â€Å"And, for this, at the end of the week, he will carry home three dollars to his family, being his pay at the rate of five cents per hour-just about his proper share of the million and three quarters of children who are now engaged in earning their livings in the United States. † 6| This show how desperate the immigrants were and how little they were payed which adds sympathy. | Logos| â€Å"This is no fairy story and no joke; the meat will be shoveled into carts and the man who did the shoveling will not trouble to lift out a rat even when he saw one.Pg 103| Shows the unsanitary conditions of the industry by supriseing the reader saying they would take rats| Imagery| â€Å"To Jurgis this man's whole presence reeked of the crime he had committed; the touch of his body was madness to him-it set every nerve of him a-tremble, it aroused all the demon in his soul. â€Å" 15| It reapeats the fact that jurgis has a â€Å"demon in his soul† which reinforces the readers thought | Repitition| â€Å"They were beaten; they had lost the game, they were swept aside.It was not less tragic because it was so sordid, because that it had to do with wages and grocery bills and rents. They had dreamed of freedom; of a chance to look about them and learn something; to be decent and clean, to | The poor wages that workers receive allow them to not afford very many things which give s the reader a clear message of the character. | Asyndeton| â€Å"My God- let me die, let me die! 164| This shows the reader how miserable the character is to the point of wanting death| Repitition| â€Å"He was of no consequence he was flung aside, like a bit of trash, the carcus of some dead animal† 147| Explains that the characters were treated like dead animals and gets the characters sympathy| Simile| they brought him food and drink-why, in the name of heaven, if they must punish him, did they not put his family in jail and leave him outside-why could they find no better way to punish him than to leave three weak women and six helpless children to starve and freeze? 6| Gives the main character a very bleak situation which allows the reader to see the punishments and how poorly they and families were treated| Rhetorical question| â€Å"He has no wit to trace back the social crime to its far sources-he could not say that it is the thing men have called â€Å"the system† that is crushing him to the earth; that it is the packers, his masters, who has dealt their brutal will to him from the seat of justice. â€Å"| This quote explains how unfairly immigrants were treated by the gov. Polysyndeton| â€Å"We having been borrowing and begging to keep alive and there is nothing more we can do† 165| They have just given up which allows the audience to root for them| Alliteration| â€Å"Jurgis has discovered drink† 128| Foreshadows jur gis battle with alcohol| Simple sentence| â€Å"You would have done well to think about them before you commited the assault,’ said the judge,dryly, as he turned to look at the next prisoner. † 154| This shows the small bit of importance immigrants had in society. | asyndeton| The word rang through him like the sound of a bell, echoing in the far depths of him, making forgotten chords to vibrate, old shadowy fears to stir-fears of the dark, fears of the void, fears of annihilation. She was dead! She was dead! â€Å"| It uses imagery to explain how awful he felt also repeated the last part to make It stick to the reader. | Asyndeton repetition| â€Å"Only think that he had been a countryman all his life; and for three long years he had never seen a country sight nor heard a country sound! | Shows how deprived the character have been during this time| Exclimation| â€Å"Ah what agony is that, what despair, when the tomb of memory is rent open and the ghosts of his old life come forth to scourge him! â€Å"| It uses this to show the reader of how he feels. | Metaphor| â€Å"They are trying to save their souls-and who but a fool could fail to see that all that is the matter with their souls is that they has not been able to get a decent existence for their bodies? â€Å"| By asking a question it makes the reader think and ponder| Question| â€Å"This last was a great blessing. | The return of the coat causes the reader to oreshadow whats next| Simple sent| â€Å"†The gray dawn came up and crept into the attic† 181| It uses symbolism to show how jurgis is feeling| Personification| â€Å"There was a rainbow in the sky and another in his breast.. the time he came home from jail.. 191| It contrast totally different feelings he has without actually saying it to the reader| juxtaposition| â€Å"It was to good to last though.. like most things in this hard world. † 172| This allows the reader to assume something bad will happen a gain| Foreshadow| â€Å"I haven’t got it, I haven’t got it,† 168| This forces that the situation is tense. Repitition| â€Å"To the man who consisted of doing one thing all day†¦ adventure! † 191| Brings the reader back to the meat industry working structure. | Exclimation| â€Å"All of these agencies of corruption were banded together, and leagued in blood brotherhood with the politician and the police; more often than not they were one and the same person,–the police captain would own the brothel he pretended to raid, and the politician would open his headquarters in his saloon. | This shows the reader how against the government was to immigrants| Pathos| â€Å"There is one kind of prison where the man is behind bars, and everything that he desires is outside; and there is another kind where things are behind bars, and the man is outside. â€Å"| It describes the life of the character and how he feels trapped| Parallelism| â€Å"When peo ple are starving and they have anything with a price, I guess you ought to sell it, I say. I guess you realize it now when it's too late. | This is not talking about selling some thing but more about what they have learned| symbolism| â€Å"The sentences of this man were to Jurgis like the crashing of thunder in his soul; a flood of emotion surged up in him-all his old hopes and longings, his old griefs and rages and despairs. â€Å"| Shows the reader how one character relates to another| simile| â€Å"In a society dominated by the fact of commercial competition, money is necessarily the test of prowess, and wastefulness the sole criterion of power. | Tells the reader what the main goal of meat packing industry was| Polysyndeton| Chicago will be ours! Chicago will be ours! CHICAGO WILL BE OURS! â€Å"| The passion the characters have uplifts the reader| Repition| â€Å"It struck fear to his heart. †278| This sentence really hits the reader as a strong sentence about the c haracters| Simple sentence| â€Å"What sort of man was he? † 280| Asking what time of person other people are makes the reader question themselves| Rhetorical ? | â€Å".. ad somehow expected his own family,that he loved; and now this sudden horrible discover, Marija a whore and Elibieta and the children living off her shame! † 259| When the character comes to a realization so does the reader| Exclamation| Jurgis had come in conflict with one of the creatures of the jungle whose powers were much greater then his own and he has been worsted in the combat to drag himself away† 260| This puts an idea in at the vantage point of jurgis which allows the reader to feel what he is feeling| Alliteration| I cannot rest. I can not be silent† 281| The character is tired of living this life and gets sympathy from the audience| repitition| To you workingmen! 282| Shares the passion of the speaker with the audience. | Exclamation. | â€Å"The human race lives and dies fo r them! † 285†| | | â€Å"A mighty giant†¦Ã¢â‚¬  286| Talking about the labor force, easier to comprehend. | Metaphor| â€Å"Why should they not all sit In silence? 288| Forces reader to answer questions| Rhetorical question| â€Å"With what was called the â€Å"iron law of wages†Ã¢â‚¬  291| Gives a different name to socialism| ethos| â€Å"and break the conspiracy of silence of the capital press†293| Talks about socialism related to that point in time for reader to get a setting| Personification| â€Å"Labor was there hog,and the public was their hog and they themselves†¦Ã¢â‚¬ 296| Audience sees the work forces manipulation| Personification| â€Å"†¦Into his stomach was simply playing a game with his life† 297| When eating meat packed food your putting your life at risk| metaphor| â€Å"simply the difference between civilization and savagery†298| Contrasts both things. | Parallelism| â€Å"was a squat man, with broad sh oulders and a florid face, decorated with gray side whiskers† 297| Gives the reader a view of billy hinds. | Imagery| â€Å"Do you think a man could make up a thing like that in his head? † 302| Contrast opposite things| antithesis| â€Å"made him somewhat as impatient as a teacher. †305| The audience sees how he feels/relatable | simile| â€Å"that was â€Å"paternalism†Ã¢â‚¬ ¦Ã¢â‚¬ Paternalism†306| Forces the idea to stick in the heads of the audience throughout the page | Repatition. | â€Å"he he prince of Mercy and Love† 314| Shows characteristics| Imagery| After the revolution, all the intellectual, artistic and spiritual activities of men† 316| describes| anysyndeton| â€Å"I don’t know, but if he does I shall know he is a knave† 322| Depicts the views of characters upon other characters in the book. | parallelism| â€Å"Socialism! Socialism! † 330| Show the enthusiasm and push for socialism the people had t oward socialism| Repitition/ Exclamation| â€Å"His jaw fell loose and a deadly pallor fell over his face. †| Shows the fear jurgis had while seeing his boss. | imagery| â€Å"he was in the sight of the open door†¦Ã¢â‚¬  332| Juris’desperation to be free nut also for the reader to see not just being free from the cops| polysyndeton|

The cost of taking a family or individual spring break trip to florida Essay

The cost of taking a family or individual spring break trip to florida - Essay Example The website Traveling2Florida.com presents many interesting facts about Florida which can be helpful for a family or even an individual. More so, the lay-out of the website is organized and easy-to-read devoid of distractions such as girls wearing skimpy swimsuits. Perhaps, the website mainly targets families and couples. The main webpage presents different locations in Florida that can be visited such as Orlando, Tampa, Miami Beach, Fort Lauderdale and Florida keys. Per location, a certain suggestion is written like bringing children to Orlando for the theme parks or staying at Fort Lauderdale to avoid the collegiate crowd. On the right column of the webpage, many interesting news articles for travelers are presented such as vacation theme parks, rules in house rentals, place for animal lovers, places to go shopping and other articles that are very helpful to someone visiting Florida for the first time. It is also implied in the webpage that they are connected to a network of vacati on rentals which they promote as cheaper way to spend vacation than to stay in hotels. The information on the cost of house rentals cannot be found on the main page, rather, one must browse the link to Find Florida Vacation Rentals. In this website , different accommodations are presented depending on the customer’s budget and requirements. One good thing about this page is that there are interactive menus that you can fill-up on the right side of this webpage. In this section, one can do a property search to check the availability of the properties as matched to one’s date of arrival. As a sample, I browsed the Green Reef 11 accommodation to read about the amenities provided. It was a pleasant surprise to see a condominium facing the beach with emerald green waters. The place is spacious enough to accommodate 8 guests and has numerous decks that will guarantee lots of basking in the sun.

Brazil Research Paper Example | Topics and Well Written Essays - 1000 words

Brazil - Research Paper Example An uncontacted person or tribe refers to a person or a group of people who live by choice without having contact with connected civilizations of the world. Given the sheer size of Brazil, it comes as no surprise that it contains a very large and rather extensive ecosystem. A variety of habitats can be found throughout Brazil; indeed, there are many species of plants and animals that have not yet been documented and it is not uncommon for new species to be found on a regular basis. Scientists and researchers have estimated that the exact number of plant and animal species in Brazil could easily approach four million (Scaglia, 2010). Some of the animals that can be found throughout Brazil include, but are not limited to, pumas, the extremely rare bush dogs, slots, New World monkeys, and peccaries. Brazil is also home to the largest tropical forest in the world, the Amazon Rainforest, which covers an approximate 1.7 billion acres. The Amazon represents more than one half of the Earthâ⠂¬â„¢s remaining rainforests and is composed of the largest, most species-rich region of tropical rainforest found in the entire world. ... Uranium, petroleum, diamonds, limestone, platinum, and hydro electricity power make up just a short list of the many resources found in the country. The great amount of resources throughout Brazil has â€Å"helped a lot in the enhancement of financial status of the country (Baer, 2001).† Because of the presence of these many resources, not only has Brazil been able to secure a healthy economy, but they have also found themselves to be less dependent on foreign imports, which is something that many other countries in the world are unable to make a claim to. Similarly, Brazil is a country that prides itself on what it is able to export. Coffee, for example, which is not only the choice beverage of Brazilians and the national drink, but it is also one of the greatest exports of the country. Brazil is the number one supplier of coffee to other countries, sending out approximately 2,249,010 tons of coffee each year (Rohter, 2010). Other major Brazilian exports include ethanol, airc raft, automobiles, steel, iron ore, and electrical equipment. These exports, which are on high demand throughout the world, have also helped increase and keep steady the economy of Brazil. Brazil is a country rich with culture and the Carnival is no exception. The Carnival of Brazil is an event that takes place every year forty-six days before the Easter holiday and is thought to be the most important holiday in Brazil. The purpose of the carnival, which dates back to the pre-Christian pagan era, is to say goodbye to all of the bad things in one’s life as a preparation for Christ’s death and resurrection, which is also symbolized in these carnival celebrations (Guillermoprieto, 1990). The Carnival of Brazil is celebrated differently throughout all of the cities of Brazil,

Sensory Perceptions Essay Example | Topics and Well Written Essays - 750 words

Sensory Perceptions - Essay Example Humans, by relying solely on these senses, face numerous limitations and challenges. Our ability to survive in the world this far amidst harsh conditions could be a result of our ability to maneuver safely within it by the use of our senses. However, the mounting threats, global warming, nuclei arms race, and incurable diseases such as AIDS, could be an indication of the unreliability of the senses to foresee looming human extinction. Humans have intellect and should not always rely on inaccurate information generated by the senses in making decisions. There are many reasons to justify the inaccuracy of sensory information. According to Descartes, our human background knowledge is the principal contributor to the inaccuracy of the senses (2002). He says, â€Å"Others are in error respecting matters of which they believe themselves to possess a perfect knowledge† (51). By questioning the certainty of two plus three being five, Descartes argues that as much as adding the values represent simple and general objects, our responses could be a result of the background knowledge we have on arithmetic. With no such information, even dealing with absolute objects that their existence is absolute becomes complicated. Additionally, the accuracy of the senses depends on the reliability of observed facts. ... 22). Sense data can be accurate and precise. However, this is subject to many factors. Primarily, the sources of data and the cognitive ability of an individual must be accurate. Our senses rely heavily on the data they receive to make a judgment. If our ability to smell, see, hear, or feel is impaired, it is highly possible that senses will make erroneous decisions. However, humans have highly developed organs that ensure accurate reception, analysis, and interpretation of received data. The human ears, for example, have sensitive receptors, which can detect over 400,000 types of sounds and act as amplifiers. The availability of these sensitive receptors ensures that the data sent to the brain is perceived accurately. Therefore, this rules out the possibility of any deception. Secondly, the human brain has the cognitive ability to analyze any form of sensory data received. Once data are received by the five senses, smell, touch, sight, taste, and hearing, it is then transmitted to t he brain through the spinal code for analysis. The human brain, being the most sophisticated organ known to man, has the capabilities of giving accurate analysis of the data received. Senses also rely on experiences to interpret data, and since such experiences are past realities, the senses can never be too wrong. The debate on the role of heredity and environment in child development has remained controversial over the last decades. Psychologists agree on the importance of nurture and nature in child development, but disagree over which plays a more significant role in the development process (Arkinson, 1993). Nurture dictates that environment influences a child’s development.

T-Mobile in Hungary Assignment Example | Topics and Well Written Essays - 750 words

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Assignment list Example | Topics and Well Written Essays - 2500 words - 1

List - Assignment Example The shopper describes that her love for shoes attracted her to a certain pair of shows that matched her mothers’ favorite, Prada. The price tag on the pair of shoes was $519.99 at the time of purchase and did not include offers as some other versions have. The shopper emphasizes that the only reason that attracted her to the shoes is because they looked so beautiful and she could not pass the chance of acquiring such exquisite pair of shoes. For this shopper it is evident that emotion played a major role in making the decision to purchase the pair of shoes. The association of the shoe design and brand with her mother’s attraction to the same shows that the shopper was acting emotionally rather than analytic. The shopper does not mention having been attracted to the pair of shoes by its perceived quality or the need to purchase the shoes. Shopper 2: International trends affect a range of individuals and especially customers that follow these trends. Shopper 2 bought the Samsung Galaxy Note4 at an online price of an unlocked device of $770. For a phone, the shopper feels like he spent too much but the same time explains that the decision to buy the Note 4 was a result of long hours or analysis of the functionality of different makes and brands. Since the shopper is an academic researcher, the choice to buy the costly device did not have any emotional attachment to it. The lack of emotional attachment is associated with the fact that the shopper had been sampling different devices and eventually settled for the Galaxy Note 4. 2. Think of a recent purchase that you believe included a significant amount of risk for you. What type(s) of risk were involved? How did you attempt to minimize risk? (If you did not attempt to minimize your risk, explain your thinking.) One of the most recent purchases did not involve a product; it rather involved buying a service. In order to be efficient in moving from work to school and then back home requires some form of

MENTAL HEALTH Essay Example | Topics and Well Written Essays - 1500 words

MENTAL HEALTH - Essay Example This paper will explore the use of the antipsychotic drug clozapine with a deep insight into the guideline that should be followed in its use in mental health centres. First, the paper will look into what clozapine is and how it works, its dosage and then look into its initiation procedure, observations and side effects. The paper will also look into haematological tests and why they are so important in the monitoring and lastly look into how smoking effect clozapine in the body. What is Clozapine? Clozapine is a drug that belongs to the group of medicines known as antipsychotics, which are mainly used in the treatment of schizophrenia (Castle & Buckley, 2011). Clozapine is a highly regulated drug under the specialised drugs program and is only intended as third line treatment for chronic schizophrenia refractory to treatment with other drugs or drug resistant schizophrenia (Labbate, Fava, Rosenbaum, & Arana, 2010). It is a second generation neuroleptic drug whose availability is tig htly controlled and can only be used when mandatory blood testing and other monitoring can be achieved at the required intervals. Clozapine was first developed in 1958 but was then removed from the market because of its potentially lethal side effects of agranulocytosis also known as neutropenia and was only approved for use in mental health centres 30 years later after a pivotal study demonstrated its efficiency and efficacy in treating resistant schizophrenia (Usher, Foster, & Bullock, 2009). In Australia and elsewhere around the globe, the risk of neutropenia and other side effects necessitated that a standard monitoring system known as the Clozapine Patient Monitoring System be used for all patients under medication with clozapine. Clopineconnect database Clopineconnect is an online database where all consumer blood test results and other essential and relevant information is stored and can be accessed by registered personnel thus making it easier to check compliance with the mo nitoring requirements. If a patient consuming clozapine does not adhere to the treatment requirements or the organisation in charge does not follow the required monitoring protocol, the database will show absence of critical information and the prescription of the medication must cease in accordance with the set protocol until the required monitoring is completed (Usher, Foster, & Bullock, 2009). How Clozapine waorks Clozapine is a very strong drug and should only be used where other medications have failed but it also requires patience as positive effects of the drug may not be realised until 4-6 weeks and the full positive effects may not be realised until 6-12 months where consistency is very important (Lauriello & Pallanti, 2011). Clozapine is very effective in alleviating the normal symptoms of schizophrenia such as social withdrawal, lack of motivation, lack of interest in doing things and lack of energy. It is also very efficient in treatment of hallucinations, delusions, agi tation, unusual thinking, speech and behaviour (Stahl, 2006). Clozapine works through interaction with neurotransmitters, which are used by the cells in the brain for communication. Too much or too little amounts of neurotransmitters in the brain cause abnormalities in behaviour and clozapine works by blocking

Final Exam About Research Method Class Essay Example | Topics and Well Written Essays - 1000 words

Final Exam About Research Method Class - Essay Example This type of sampling method gives us the ability of calculating the sampling error since we know the probability through which each sample was arrived at. A valid example of application of the method would be when we want to seek the opinion of married men about an issue; the sampling population is all the married men who have an equal probability of being researched on (Ross & PekoI?z, 2007). Non-probability sampling on the other hand is a sampling method, which presents itself in different shapes and sizes. This method does not present an equal chance for each member or unit of the population of investigation to be surveyed i.e. it is biased. This method is that which most researchers employ since it is less tedious and quite cheap. Non- probability sampling method requires that a hypothetical model is designed that fits the data defined, the validity of the model defined may also be extremely difficult to verify. This is because there is the definition of the sample for investiga tion is done based on convenience through a selection of a unit, which fits within the block selected. An example of this takes place when survey is passed to someone and the person asked to send the same to a friend to expand the target population (Ross & PekoI?z, 2007). Unobtrusive research This is a form of non- reactive research method and it is employed on data collection majorly in social research. This form of research do not in any way interfere with the human research subjects because they are not the direct source of the required data for analysis. The required data is obtained indirect ways through relevant methodologies to get the necessary data from the research subjects. In social research, unobtrusive research should not be viewed as a substitute for the reactive methods such as questionnaires and interviews but instead additional measures to collect. This one method can easily be used to eliminate the biases that are presented by the reactive measures. In social rese arch, the method defines the aspects qualitatively though at some times it can be employed quantitatively (Esterberg, 2002). Unobtrusive research method is mostly preferred because; it has few unethical considerations, it is also less costly. The method exists in three different types that are; content analysis, analysis of existing statistics, case studies. Content analysis is the analysis that involves the analysis of documents in a text. Such analysis can be either qualitative or quantitative in nature with an objective of identifying the patterns through the text. Content analysis a wide area of research; it entails thematic analysis, indexing and qualitative analysis. An example of this type of research is the analysis of photos, films and paintings. Analysis of existing statistics will entail the researcher going through valid and viable previously collected and analyzed data, which may be from government or relevant agencies. Analysis of the existing statistics is used as the main source of data for making general assumptions of individual elements to generalize on the population (Esterberg, 2002). Case studies otherwise called the analysis of comparative or historical research involve the examination of the society over a given period of time and comparing them with other societies. An example is the research that saw the transformation of society from savagery through barbarism to civilization. US anthropologist, Lewis Morgan, conducted this research. Pre-experimental research

Learning outcome Essay Example for Free

Learning outcome Essay Understand diversity, equality and inclusion in own area of responsibility 1.1.1There are two models that link with equality, diversity and inclusion, the first one is the social model of disability which views discrimination and prejudice as being embedded in today’s society, their attitude’s and their surrounding environment. The social model focuses on who the adult is as person not what their disability or diagnosis is, the focus is on how to improve and empower the individual’s life and lead a more independent life as possible. The second model is the medical model of disability which views adults has having an impairment or lacking in some way, this model focuses on impairments that the adult has and finding and acknowledging ways to correct them. The client group at my current place of work are adults with mild learning disability and some of the residents have a dual diagnosis of mental health issues as well. Both the social and medical model has an impact on their daily life. The companys’s ethos is to empower the residents and in able them to lead a normal life as possible. This is done by providing and engaging them in their own individualised person centred plans and asking their opinions on what they like how they like it etc. allowing them to make informed choices for them self and whether they have the capacity to make these decisions. 1.2 Analyse the potential effects of barriers to equality and inclusion in own area of responsibility The potential effects that the residents will experience in this care setting are prejudice and discrimination. Prejudice happens when society lacks education and the understanding of different cultures and how society looks at it. Prejudice begins by making assumptions of a certain client group i.e. people with learning disability and mental health issues are put into a certain box. 3.1 Analyse how systems and processes can promote equality and inclusion or reinforce discrimination and exclusion †¢The Equality Act is a legislation that is in place to ensure that people are given equal rights and opportunities regardless of their age, gender, disability, race,religion or belief and sexual orientation. This legislation promotes diversity, equality and inclusion by making it a requirement that they are commonly practiced and incorporated into the health and social care setting, making it illegal to discriminate against a person/or persons for any reason. The main Acts incorporated into the Equality Act 2010 are; †¢ The Care Quality Commission †¢ The Disability Discrimination Act 2005 †¢ Human Rights Act 1998 †¢ The Equal Pay Act 1970 †¢ The Sex Discrimination Act 1999 †¢ The Race Relations Act 2003 If these code’s of practice and legislations where not to be followed the consequences can be diverse. They can effect just one individual or can effect an entire team of social care workers. By not following the codes of practice and the legislation you could cause a service user to feel discriminated against which would have negative effects such as making them feel isolated or un-heard and could lead to more problems that would effect the people around them as well as the individual . By not using inclusive practice you may find that the service user might be put in a situation in which they are not happy which could make them act out in a way that could effect their future and how other team members interact with them. †¢ [The service has a low number of service users from other black and cultural backgrounds †¢There are few staff members from black and cultural backgrounds (I have recently recruited a female member of staff who originates from Ghana ) †¢Some service users display prejudice by refusing support from a balck worker †¢Waiting for a disabled woman to be clear through the CRB process to become a volunteer focusing on media and creative writing. †¢Decision making processes for service users through the person centred plans which for some of the people in the service I manage still are powerless as staff determine outcomes for the person especially for people with limited communication. There are a number of people who are institutionalised and because they are older this is unlikely to change. †¢Staff attitudes towards women for example saying â€Å"Hey girl† I respond to this by saying my name is Alison and I manage the service. I feel there islittle respect of people’s positions within the organisation. There needs to be teaching of prof essionalism staff using appropriate language when in the work place. I feel undermined as a woman †¢Work policy systems for discrimination †¢Simple changes as everyone using the same mugs and staff having drinks at the same time as people who use the service. †¢Equality Act 2010 is the law that bands unfair treatment and helps achieve equal opportunities in the work place and wider society. †¢Promote – cultural diversity social work student on 9 week placement from the Check Republic unable spend quality time with her to discuss how the service †¢Ankar Hindu temple celebration of their 8 night festival †¢Health wellbeing day promotion of healthy Asian finger foods for many people who attended the day this was a new experience including myself. 3.2 †¢it is important to promote equality and explain without causing offence why some practices are unacceptable â€Å"The key anti-oppressive component of personal ands social history discussed in chapter one understanding and valuing the cultural and spiritual heritage of families and communities within which individuals are situated, but recognising the continually changing dynamics of that experience.† (Burke, Clifford 2009:11) Anti-Oppressive ethics and values in Social Work Derek Clifford and Beverley Burke †¢Creating an environment to learn through music and singing for example gospel choir. †¢The organisation is predominately white with its origins from the Christian Brothers established in Belgium. Their principles for caring for orphaned children and children with disabilities. †¢As a manager it is important to ensure that people are given the opportunity to make informed decisions Burke, B. Clifford, C. (2009) Anti-Oppressive Ethics and Values in Social Work, Palgrave Macmillan 3.3 †¢Organise different cultural days /celebrations †¢Recruit more volunteers from cultural background †¢Out reach work with other cultures and religions allowing people to gain insight into how other people live. 4 Be able to manage the risks presented when balancing individual rights and professional duty of care. 4.1 The people I am responsible for have varying degrees of learning disabilities therefore their level of understanding in some cases is limited owing to their life experiences. †¢The majority of people have never had the opportunity to make informed decisions. The Mental Capacity Act 2005 states that you can make decisions acting in persons best interests. †¢Duty of care ensuring a person is not put at risk and keeping people safe. It is difficult for some staff to understand the power they hold and †¢don’t always make the best decision for the person. 4.2 †¢Informed choice this is giving people the appropriate information to make a decision. †¢It has to be in a format that the person understands such as easy read pictorial as most people who I support have limited literacy skills. Using pictures are and basic sign language can help. †¢Service user group meets monthly chaired by the people who use the service to discuss what happens in the service 4.3 †¢Individual capacity is based on a persons IQ and socialisation from childhood to adulthood most behaviour’s are learned. The people I support in most cases have been with the organisation since childhood there fore are institutionalised so decision making is very difficult for them. It is almost subservient wanting to please the member of staff by agreeing through repeating what the staff member had said. You could argue that the people we support are conditioned to give their personal power away to staff. There are minority of staff who say they acting in the person’s best interests but are actually exploiting their power. 4.4 Propose a strategy to manage risks †¢Financial policy when handling peoples personal monies ensuring they are supported to handle their own money to the best of their ability. †¢Assess the persons capacity level of understanding †¢Work on a life skill guiding the person through decision making stages †¢Write a risk assessment for each activity undertaken. †¢Travelling alone in taxis ring the person’s home first to check support staff are there. Ring for taxi. Support person into the taxi give taxi information on whether the person can talk confirm address and that a member of staff will meet the person at the final destination and pay. \r\ing person’s home to inform they have left in the taxi give the taxi company details, description of driver and car.

Consumer Reactions Towards Product Placement In Movies Media Essay

Consumer Reactions Towards Product Placement In Movies Media Essay A review of trade and popular press over the past few years quickly reveals the interest in and growth of the product placement industry. Product placement is one of todays hottest new media, and it is getting increasing attention from advertisers, media planners, and research firms attempting to assess its effectiveness and value. It is getting increasingly popular and rapidly becoming a serious marketing discipline worldwide. Most major movie releases today contain product placements. It is a multimillion-dollar business with every frame in a movie having an opportunity for branding. From cars and cell phones, to mouth fresheners and branded tea-our heroes and heroines are the ultimate consumers. According to the PQ Media Global Product Placement Forecast Series 2006-2010 Country-by-Country Analysis, global paid product placement grew 37.2 per cent to $3.36 billion in 2006 and is forecast to grow 30.3 per cent to $4.38 billion in 2007, with growth accelerating in China, India and Australia (What Every Global 2006). Meeta Vora Munshi, Faculty (Marketing), Som-Lalit Institute of Management Studies (SLIMS), Opposite St Xaviers College, Navrangpura, Ahmedabad à ¢-  Phone: 9825071663 à ¢-  email: [emailprotected] Dr Sarla Achuthan, Director, B K School of Business Management, Gujarat University, Ahmedabad à ¢-  Phone: 26304811. Product Placement In Movies Product placements have played a role in motion pictures for many decades and can be found in Hollywood movies dating from the late 1940s and early 1950s (The Economist 1991). Movie legend Joan Crawford drank Jack Daniels whiskey in the 1948 movie Mildred Pierce (Nebenzahl and Secunda, 1993). In the 1950 movie Destination Moon, four space travellers rocketed to the moon drinking Coke and wearing Lee jeans (Vollmers and Mizerski, 1994). And Bollywood is not far behind. The earliest reference of product placement in Hindi movies comes in the 1940 classic Chalti ka Naam Gadi with Coca Cola. In 1967 movie An Evening in Paris, Sharmila Tagore was seen sipping delicately from a 200 ml bottle of Coke, struggling to make sure the logo was visible. Rajdoot motorbike was seen in Bobby way back in 1973. A few more recent and popular examples of product placements in Bollywood are Strohs beer in Dilwale Dulhania Le Jayenge; ICICI Bank, Ford Ikon, Archies Cards, Tide detergent and Tata Tea in Baghban; and Times of India in Hum Tum. The practice of using branded props in movies started as a casual process. Branded items were simply donated, loaned, or purchased for particular movie scenes to enhance their artistic qualities (Spillman, 1989). But things changed with the 1982 movie ET-The Extraterrestrial, in which the alien creature was lured from its hiding place with Reeses Pieces candy. The Pieces candy sales increased by 65 per cent just 3 months after the movies release (Buss 1998, Farhi 1998, Reed 1989). It was since then that marketers began actively seeking their own product placements, fully understanding its commercial impact (Caro, 1996). LITERATURE REVIEW Several studies have investigated the attitudes and perceptions of viewers regarding the practice of product placement. These studies were efforts at determining whether moviegoers find the practice objectionable, given the stealth and deceptive nature of the product placement, as claimed by some consumer groups. Interestingly, these studies found that, in general, the majority of people in the United States dont object to the practice of product placement (Gupta and Gould, 1997; Nebenzahl and Secunda, 1993; Ong and Meri, 1994). Placements are seen as adding realism to scenes, are preferred to fictitious brands and are understood to be more and more a necessary component to cost containment in the making of programmes and movies (DeLorme and Reid, 1999; Gupta and Gould, 1997). Most consumers considered product placement as a less obtrusive form of marketing communication than other advertising forms in the movie theatre, even though some of them criticized product placement as a deceptive communication strategy (Nebenzahl and Secunda, 1993). Not many similar consumer studies in India were found, though a study carried out among students in India did find positive attitude towards product placement (Panda, 2004). RATIONALE OF THE STUDY Since the beginning of televised programming, advertisers in India have shelled out big bucks to promote their products on TV. The 30-second TV ad spot had been the sole reigning champion for a very long time, but no longer so today. Although the number of television channels has increased in the last decade from under 50 to over 200 today, the number of advertisers has grown much more rapidly (Surapaneni, 2006). Moreover, the bulk of advertising is limited to few popular TV channels. This has resulted in tremendous advertising clutter. Also, it has been noticed that TRPs of ad breaks have declined with channel zapping. And with marketers demanding more bang for their advertising buck, agencies were prompted to come up with innovative solutions. An association with Bollywood gives them an opportunity to look beyond the 30-second television commercial. For advertisers, the product placements provide clutter free noticeability (and possible sales!) from the huge number of Bollywood viewers in the captive atmosphere of theatres, on TV during film telecasts and at homes through DVD/VCDs. For filmmakers, the placement of appropriate brands in their films offers a legitimate and profitable source of revenue, over and above making the films more realistic. Obviously, its a win-win script for advertisers and filmmakers. The penetration and popularity of films in India can never be doubted. The Indian film industry is one of the largest in the world, producing 1041 films annually. And Bollywood, the Hindi film industry, commands a huge 40 per cent share of the Indian film market (Media and Entertainment, 2007). The output of Bollywood is phenomenal. In 2006, the $3.5 billion industry produced 152 films. With a growing international market, Bollywood ticket sales are close to $4 billion every year (Bollywood-A Foretaste, 2007). The trend of product placements in Bollywood is increasing and advertisers are expecting mileage from this means of communication. This justifies the need to study the viewers reactions towards this practice in general. It could be helpful to marketers using this means of communication in understanding their target consumers. RESEARCH OBJECTIVE The research objective of this study is to understand the viewers reactions towards the current practice of product placement in Bollywood. The main objective is translated into the following seven questions representing different aspects of viewers reactions: Do the product placements make the scene in a movie more realistic? Are the product placements a source of information about latest products? Should undue focus to place product be avoided? Do product placements cause irritation/distraction? Are product placements overused these days? Are product placements a means of money making for film makers? METHODOLOGY For this study a total of 121 respondents were surveyed in the city of Ahmedabad. The sampling method was convenient sampling, with care taken to include approximately equal number of respondents across demographic variables of gender and age. Considering persons below 16 years as children, only people of 16 or above were surveyed. Each respondents frequency of watching Hindi movies per month (irrespective of whether at home or theatre, on satellite TV or VCD/DVD) was also noted. The persons who mentioned watching less than 1 movie per month on an average were considered underexposed to the medium of movies and hence not included in the sample. The survey tool was a structured questionnaire consisting of a short initial description of the product placement practice to familiarize the respondents with the topic. The questionnaire was divided in two parts. In the first part, respondents were required to give personal details resulting in 3 variables, namely, gender, age and approximate frequency (of watching Hindi movies per month). The second part contained 7 items/statements which were based on product placements in general and not for any specific movie. These statements measured viewers reactions as per the questions discussed above. The variables generated by the second part of the questionnaire are as follows: Variables Questions REALISTIC makes the scene in a movie more realistic INFORMATION is a source of information about latest products SUBTLE should not be given undue focus in the scene DISTRACT causes irritation/distraction OVERUSED is overused these days MONEY is a means of money making for film makers BAN should be banned Thus a total of 10 variables, 3 based on personal details and 7 based on reactions were generated by the questionnaire. PRELIMINARY FINDINGS Out of a total of 121 respondents surveyed, 64 (ie, 53 per cent) were males and 57 (ie, 47 per cent) were females. Their age ranged from 16 years to 76 years. The approximate number of Hindi movies watched ranged from 1 movie per month to 30 movies per month. Charts indicating the profile of respondents based on personal detail variables are provided below. The response in terms of percentage of the respondents is summarized below. Variable Agree/Strongly agree Disagree/Strongly disagree Neutral REALISTIC 23% 48% 29% INFORMATION 71% 12% 17% SUBTLE 64% 18% 18% DISTRACT 21% 52% 27% OVERUSED 64% 12% 24% MONEY 85% 4% 11% BAN 21% 47% 32% A first hand glance at the above table shows that a huge 85 per cent of respondents thought product placements was a money making means for film makers and a large majority also thought placements were a good way of knowing about ongoing products. More than half of the respondents thought product placements were overused in movies these days and that they should be subtle and not overbearing. Close to half the respondents did not think scenes got more realistic with product placements. But again around half the respondents also thought product placements did not distract them and should not be banned. The process of deriving detailed results is underway. It is proposed to report difference in reactions of respondents across gender, age and movie watching habits as also correlations between the reaction variables using various statistical analysis tools of the SPSS package. CONCLUSION Though this study is limited only to Ahmedabad city and a limited sample size, the results may not be conclusive but indicative enough for marketers using this means of communication. From the preliminary results it can be said that people do have positive reactions towards the product placement practice if done subtly. So creativity and innovation can actually make this form of advertising quite paying.